Human rights in sales and marketing

Drugs sales & marketing encompasses all actions directed to healthcare professionals to promote the recommendation,
prescription, supply, and administration of drugs, or those aimed at patients through direct-to-consumer advertising.

  • Fight against the selling of counterfeit
    products via clandestine or legal
    distribution channels
  • click to see examples
  • Raise awareness and promote the
    appropriate use of drugs among
    healthcare professionals
  • Promote drugs in line with ethical marketing and advertising
    standards, minimizing risks of inappropriate use or of
    misrepresentation of drugs’ properties
  • Implement pharmacovigilance processes to identify
    and minimize risks related to the use of drugs
  • Monitor sales practices of pharmaceutical
    representatives and prevent any risk of
    corruption or conflict of interest in
    influencing prescribing behavior

Key Stakeholders

Patient and
patient associations 

Healthcare professionals
and scientific community 

Health authorities, governments
and international institutions 


Employees and
employee representatives

Examples of Sanofi's good practices

Develop and use devices to protect products against counterfeiting.
Detect counterfeit products at all stages of the pharmaceutical value chain.
  • The Sanofi Security Label (SASL) allows visible verification (by distributors and patients) and as invisible verification (by Sanofi) to reduce risks of falsification.
  • Sanofi also uses serial numbers and Data Matrix barcodes on each product box (product code, batch number, expiration date) to improve traceability and enable the detection of falsified or expired products.
  • Sanofi has created a Central Anti-Counterfeit Laboratory in charge of analyzing all suspected drug samples (some 4,000 were analyzed in 2012).

Human Rights

Right to health

Right to access to information

Right to life liberty and security