Human rights in sales and marketing
Drugs sales & marketing encompasses all actions directed to healthcare professionals to promote the recommendation,
prescription, supply, and administration of drugs, or those aimed at patients through direct-to-consumer advertising.
- Fight against the selling of counterfeit
products via clandestine or legal
- click to see examples
- Raise awareness and promote the
appropriate use of drugs among
- Promote drugs in line with ethical marketing and advertising
standards, minimizing risks of inappropriate use or of
misrepresentation of drugs’ properties
- Implement pharmacovigilance processes to identify
and minimize risks related to the use of drugs
- Monitor sales practices of pharmaceutical
representatives and prevent any risk of
corruption or conflict of interest in
influencing prescribing behavior
and scientific community
Health authorities, governments
and international institutions
Examples of Sanofi's good practices
Develop and use devices to protect products against counterfeiting.
Detect counterfeit products at all stages of the pharmaceutical value chain.
- The Sanofi Security Label (SASL) allows visible verification (by distributors and patients) and as invisible
verification (by Sanofi) to reduce risks of falsification.
- Sanofi also uses serial numbers and Data Matrix barcodes on each product box (product code, batch number,
expiration date) to improve traceability and enable the detection of falsified or expired products.
- Sanofi has created a Central Anti-Counterfeit Laboratory in charge of analyzing all suspected drug samples
(some 4,000 were analyzed in 2012).
Right to health
Right to access to information
Right to life liberty and security